Senior Manager of Marketing, Diode

The Opportunity

Diode is seeking an experienced Senior Manager of Marketing to lead and execute an integrated marketing, public relations and reputation management strategy that supports company growth, strengthens brand positioning, and drives demand across our technology, data center, and commercial development portfolio. This role requires an experienced, hands-on leader with a broad skill set including public relations, crisis communications, issues management, media relations, stakeholder engagement and executive communications, in addition to broad B2B marketing capability.

The Senior Manager of Marketing will work closely with executive leadership, development, investment, and external partners to elevate Diode’s market presence and support business development objectives.   This role is designed for a senior marketing and communications leader who can build Diode’s brand and demand-generation engine while providing disciplined public relations, crisis communications and reputation management support in a highly visible infrastructure development environment. 

The Team

Diode Ventures is a land use developer that takes the complexity out of preparing infrastructure for the digital future. Backed by Black & Veatch’s century of engineering excellence, Diode specializes in de-risking land, power and water for technology end users and infrastructure stakeholders. Diode creates power-ready, entitlement-ready and community-ready sites to enable clients to build with confidence. By combining entrepreneurial agility with proven expertise, Diode lays the groundwork for responsible, scalable development that propels communities, advances prosperity and shapes the digital future. 

Key Responsibilities

Marketing Strategy & Leadership 

• Develop and lead Diode’s overall marketing strategy aligned with business goals, growth markets, and capital initiatives. 
• Serve as a strategic advisor to executive leadership on brand positioning, market trends, and competitive differentiation. 
• Establish annual marketing plans, budgets, KPIs, and reporting frameworks to measure performance and ROI. 
• Execute the marketing plan with a detailed, hands-on, approach.  

Brand, Positioning & Communications 

• Own Diode’s brand narrative, messaging, and visual identity across all channels. 
• Oversee corporate communications, including PR, thought leadership, awards, speaking opportunities, and executive visibility. 
• Ensure consistent and compelling storytelling across digital, investor, and partner-facing materials. 

Go-to-Market & Demand Generation 

• Lead and execute integrated marketing campaigns supporting new developments, site announcements, partnerships, and market expansions. 
• Partner with business development and leadership teams to support sales enablement, pitch materials, and client engagement.
• Drive targeted demand-generation and account-based marketing initiatives for hyperscalers, enterprise users, and strategic partners.  

Digital, Content & Media 

• Oversee digital marketing strategy, including website, SEO/SEM, paid media, email, and analytics. 
• Lead development of high-impact content such as case studies, white papers, presentations, and market insights. 
• Manage agency partners and vendors across creative, digital, PR, and media. 

Team & Partner Management 

• Build, mentor, and lead internal marketing resources and external partners. 
• Collaborate cross-functionally with enterprise marketing.

Public Relations, Crisis Communications & Issues Management 

• Lead Diode’s public relations strategy, ensuring media engagement is coordinated, accurate, timely and aligned to approved messaging. 
• Develop and maintain issues management and crisis communications materials, including escalation paths, holding statements, message maps, Q&As, media inquiry protocols and spokesperson guidance. 
• Anticipate and manage reputation-sensitive issues related to community engagement, public meetings, media inquiries, social media activity. 
• Partner with community engagement, government affairs, legal and project teams to prepare communications plans. 
• Support executive and project spokesperson preparation, including media training, message development, Q&A preparation and guidance for challenging public or media settings. 
• Monitor media, social and stakeholder sentiment, synthesize insights for leadership and recommend proactive or reactive communications responses. 

Preferred Qualifications

• Proven experience in data center infrastructure, real estate, commercial development, construction or related B2B industries. 
• Demonstrated experience developing and executing public relations, issues management, crisis communications or reputation management strategies in a sensitive or highly visible operating environment. 
• Demonstrated success leading integrated marketing strategies that support business growth and revenue objectives. 
• Strong executive presence with the ability to communicate effectively with senior leadership and external stakeholders. 
• Experience managing agencies, consultants, and cross-functional teams. 
• Experience marketing complex, capital-intensive, or infrastructure-driven businesses. 
• Familiarity with hyperscalers, enterprise technology clients, or institutional capital partners. 
• Experience supporting both corporate brand-building and deal-driven marketing efforts. 

Minimum Qualifications

• Bachelor's degree in related field preferred, or equivalent experience
• 8+ years progressive experience, including 4+ years supervisory
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Work Environment/Physical Demands

Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments. 

Salary Plan

Job Grade