Client Marketing Lead

Why Black and Veatch

Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. 
 

Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.

The Opportunity

As the Client Marketing Lead, you will have the opportunity to:

• Ensure delivery of Enterprise Marketing across assigned client segments – both new and existing – to position the BV brand and sell our full portfolio of solutions to contribute to top and bottom- line growth by filling the sales funnel with qualified leads
• Serve as the primary Marketing partner for assigned segment/s

The Team

Black & Veatch’s Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions and Sustainability.

Key Responsibilities

• Implement and manage enterprise marketing strategy​ at the segment and sub-segment level
• Convert client facing segment strategies and plans into marketing plans to reach existing & new clients and new markets 
• Develop and apply value propositions for Client types for selling a full portfolio of Solutions across existing and new clients
• Design, build and project manage planned and ad-hoc marketing campaigns for portfolio offerings drawing on the Solutions Marketing resources​
• Identify, evaluate, plan, and fulfill event, sponsorship and advertising opportunities in coordination with External Affairs​
• Ensure brand management during tactical execution of all client facing marketing efforts​
• Plan, schedule, manage and promote content through social media channels aligned with External Affairs​/Social Media
• Plan, manage, and develop thought leadership content for key campaign initiatives ​
• Plan and actively manage budgets for events, associations, advertising, and creative production that support client and market goals​
• Plan, manage, analyze and qualify lead generation results in conjunction with Demand Gen team.​
• Support development of Account Management Plans​ specific to the client type.

Management Responsibilities

Minimum Qualifications

• Bachelor's degree, with 10+ years of corporate and/or agency Marketing experience.
• Experience leading a diverse team for a global organization.
• Demonstrated ability to develop innovative and creative marketing campaigns.
• Understanding of an integrated marketing mix to support digital and traditional marketing efforts.
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Preferred Qualifications

• Strong track record of integrated marketing in a B2B environment, particularly in a services industry.
• Familiarity with energy and industrial manufacturing markets.
• Experience with integrated marketing approach to define and differentiate offerings to existing and new clients.
• Proven ability to demonstrate geographic and cultural awareness and understanding of planned campaigns to reach diverse client types.

Preferred Competencies

• Strong messaging and presentation skills.
• Experience in Marketing team leadership.
• Ability to strategically plan and demonstrate creativity in both messaging and design for Marketing campaigns.
• Global experience.
• Strong collaboration and teamwork.

Work Environment/Physical Demands

Typical office environment with a hybrid work schedule: 3 days in office and 2 days remote 

Salary Plan

Job Grade