Content Architect: Marketing

The Opportunity

The GTM Content Architect is responsible for creating content models that structure and scale content, including metadata, as content is one of the most important sales enablement tools. The role will create systems and organize content for accessible and contextual consumption by employee owners and external stakeholders. The Content Architect works across systems and types of content used in go-to-market processes. The role seeks to understand the workflows, user experience and common search criteria for key market stakeholders to organize information for quick consumption and use. The Content Architect will also become proficient in how different types of assets are used in the customer journey in terms of sales stage and communications from Black & Veatch. The Content Architect creates systems and taxonomies so content is found, reused, versioned and measured for efficient and consistent communications.  

The GTM Content Architect is widely respected and vital in helping scale marketing assets. It is an operational, technical and communications role, as we must design the right organization systems and organize assets for them to be used, valued and leveraged by market-facing employee-owners and clients. All along the path, content must be created and unified as part of brand systems so clients have consistent experiences across the user journey with Black & Veatch. The role requires understanding of the myriad customer segments, personas, solutions and regions that content serves. The role will tag and organize marketing content appropriately in both internal systems such as digital asset management system, web content management system, team-specific systems (like SharePoint) and specific Intranet sites (like solution pages) as well as the corporate website and owned digital properties (such as YouTube).  

The candidate will create the system, train others to use the system and improve/adapt it as it will be a living and learning system. This is also a content experience role helping organize assets and content so that sales and account personnel can identify the right information that serves the right encounters, and for clients to find the information they need in the context of their discovery and relationships with Black & Veatch. The Content Architect will work with marketing and creative teams as well as business units, regional and field teams that create content. The role sits as part of the marketing communications team in enterprise marketing with a significant bridge into the digital operations, campaigns, brand and creative services. 

The Team

Black & Veatch’s Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions and Sustainability.  

Key Responsibilities

• Have a proven ability to design content systems that support AI search, summarization, and dynamic delivery. 
• Understand solutions and market segments: Content Architect will explore and learn Black & Veatch solutions, client segments and roles interfacing with each so that they can make educated recommendations for content organization, accessibility and use. 
• Create needs analysis of internal content creator needs: Determine how different user groups (client/account teams, marketing teams, pursuits teams, business roles) need to consume content, as well as content needs and areas for improvement. 
• Design needs analysis of external content needs: Work with marketing and sales roles to understand what content clients want to consume in the context of their work with Black & Veatch. 
• Audit existing processes: Audit existing processes across teams for content creation and build systems and processes so content is versioned and accessible and more easily consumed.  
• Develop content models: Define the structure of content types, including their relationships, attributes and metadata. 
• Manage taxonomy and metadata: Create and implement systems for organizing, tagging and categorizing content to improve searchability and reuse. 
• Create content guidelines: Develop frameworks for content creators to follow, ensuring consistency and quality. 
• Collaborate on content strategy: Work with content creators, UX designers, and developers to align content with business and user goals. 
• Ensure content is reusable: Structure content so it can be easily repurposed across multiple channels, devices, and contexts. 
• Determine system and process needs: Develop requirements for enterprise content management and be part of the team that evaluates current and potential new systems. 
• Measure content usage: Understand current metrics for content usage and work to develop new systems to measure consumption, efficacy and engagement. 
• Enhance the systems and processes based on others’ feedback in order to refine organization and content efficiency and efficacy on an ongoing basis. 
• Consider it a joy to coach others, with a spirit of patience and empathy, on systems and processes required to help market-facing employees find assets and materials to support the sales process. 

Minimum Qualifications

• Bachelor's degree in marketing, communication or a related field; or equivalent experience
• 6+ years related experience
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Preferred Qualifications

• Proven track record supporting marketing and sales teams to grow new and current customer relationships within a matrix organization. 
• Strong skills in writing in various mediums, message development, story and presentation development. 
• Technical aptitude towards categorization systems and technical systems for housing and organization documentation such as content management systems. 
• Aptitude and experience working in backend systems as well as front end Web CMS. 
• Strong communications skills including presentation experience for stakeholder communications and management.  
• Excellent knowledge of multichannel and digital marketing tools and techniques, including paid and earned media, demand-based campaigns, email and content marketing, marketing events, and RevOps (MarTech & SalesTech) systems 
• Strong understanding of marketing principles, campaign development and digital marketing channels. 
• Efficient project management skills, with the ability to manage multiple projects simultaneously and meet deadlines 
• Ability to organize and hold focus groups for stakeholder feedback. 
• Understanding of asset types in marketing and creative services workflows. 
• Experience working with marketing campaigns and supporting sales enablement across the customer journey. 
• Experience supporting regional and global deployment of marketing campaigns. 
• Assertive and ownership mentality – understands and feels accountable for the details and success of projects. 
• Ability to hold crucial conversations and negotiate between stakeholders. 
• Comfortable working in matrixed organizations and cross-functional teams and astute at influencing and coaching stakeholders. 
• Minimum of eight years strategic marketing experience in B2B including strong digital marketing and demand generation experience.  
• Strong decision making and judgment 
• Excellent stakeholder management skills 
• Ability to work independently and as part of a team 
• Mature problem-solving and analytical skills 
• 8 years progressive experience 

Work Environment/Physical Demands

Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments.

Salary Plan

Job Grade