Senior Brand Manager

Why Black and Veatch

Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation;401K match and benefits that start day 1. Our hybrid environment allows you to balance your work and personal life.

At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.

The Opportunity

As the Senior Brand Manager, you will have the opportunity to lead the company brand strategy. You will lead the evolution, governance and education of the visual identity. Your decisions will have a profound impact across company-wide initiatives. You will conduct long-term planning of complex, strategic, and major projects and campaigns. This role requires expert knowledge in several areas, including marketing, communications, trademarks, IP and branding. The position also requires the ability to integrate critical information from several diverse areas. As well, it requires extensive theoretical, practical and industry knowledge and the ability to apply and develop highly advanced principles, strategic plans and concepts. You are recognized by internal and external associates for high-level expertise.

Key Responsibilities

Branding

• Leads design, development and implementation strategy of the global brand framework for the company in order to increase brand equity and maximize awareness in global target markets
• Develops and implements strategic plans to promote and increase brand identity to maximize company sales and contribute to profitable growth
• Establishes systems and processes for tracking, measuring, evaluating and reporting results
• Provides quarterly and annual reports on activities and progress at company and/or operating business / division levels
• Develops, communicates and implements brand guidelines and processes for uniform brand usage to achieve consistent expression of the company's brand image and messages
• Conducts long-term planning of complex, strategic and major branding campaigns
• Manages trademark strategy and monitoring filings

Communications

• Applies expert communications knowledge, skills and principles to company communication mediums
• Defines the development of new principles, theories and concepts
• Forecasts future internal and external communication needs for a wide variety of complex brand marketing applications and programs
• Assigns projects to internal/external resources/vendors and tracks progress
• Performs work that involves latitude for decision-making and priority setting
• Works on long range projects that are reviewed through achievement of objectives according to predetermined goals

Marketing

• Makes Marketing Program decisions
• Applies and/or develops highly advanced principles and concepts
• Forecasts marketing needs
• Highly-skilled in developing tailored, winning sales messages and value propositions, and also reviews/approves others
   

Management Responsibilities

Minimum Qualifications

• Bachelor's degree in marketing, communication, or a related field; or equivalent experience
• Master's degree or relevant experience preferred
• 9+ years related experience
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Preferred Qualifications

• Master’s degree or relevant experience preferred.
• Prefers at least 10+ years of agency and/or B2B experience.
• Experience communicating, presenting, and articulating strategy to high level executives.
   

Work Environment/Physical Demands

Typical office environment with a hybrid work schedule: 3 days in office and 2 days remote 

Salary Plan

Job Grade