Senior Marketing Analyst

Why Black and Veatch

Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. 
 

Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.

The Opportunity

The Senior Marketing Analyst will have the opportunity to:

• Be responsible for collecting, analyzing, and interpreting market data to provide actionable insights that inform marketing strategies
• Study consumer behavior, competitor activity, and market trends, to aid the marketing team in making informed decisions about campaign strategies, investments and channel mix
• Leverage data visualization tools to create clear and impactful reports, dashboards, and presentations to communicate insights to stakeholders across different departments

The Team

Black & Veatch’s Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions and Sustainability

Key Responsibilities

Performance Measurement and Reporting 

• Gather data from various sources like website analytics, advertising platforms, events  social media, sales data, and market research to understand customer behavior and market dynamics. 
• Interpret data and formulate the hypotheses and insights that lead to recommended optimizations that will positively impact the effectiveness of marketing activities. 
• Create clear and impactful reports, dashboards, and presentations to communicate insights to stakeholders across different departments. 
• Track and evaluate the effectiveness of marketing campaigns across different channels (email, social media, paid advertising) using key performance indicators (KPIs) like click-through rates, conversion rates, and ROMI. 
• Identifying and defining different customer segments to tailor marketing messages and campaigns accordingly. 
• Collaborate with Demand Generation Manager and Marketing Automation Specialist on data structure, integrity and enrichment strategies to enable database analysis, persona development and segmentation.  
• Collaborate with marketing teams to guide goal setting and KPI definition for marketing campaigns and programs. 

Budget Management 

• Own and provide oversight of the processes needed to manage the marketing budget in partnership with the finance team including maintaining documentation, reviewing and reconciling cost-detail reports, structuring and requesting new finance codes and guiding budgeting and forecasting decisions. 
• Collaborate with marketing leaders to gather budget requests, evaluating their validity, and consolidating them into a comprehensive organizational budget. 
• Guide budget requestors in the forecasting and tracking of their expenditures against the budget and documenting any deviations. 
• Preparing regular budget reports and presentations for management, highlighting key financial metrics and insights. 

Decision Rights: 

• Guide decisions on reporting frameworks and best practices. 
• Guide decisions on data structure and flows in collaboration with Sr. Technology Manager 

Key Linkages: 

• Direct engagement with Digital Marketing/Operations team. 
• Collaboration across all functions of the Enterprise Marketing organization. 
• Regional collaboration that helps to support the planned digital marketing processes, tools and tactics outside of the US. 
• Key relationships (outside of Marketing) include D&IT, Finance, Market Insights and Enterprise Sales. 

Management Responsibilities

Minimum Qualifications

• 8-10 years of experience, with 3-5 years working in marketing analytics, performance reporting and data analysis, interpretation and visualization  
• Experience with Salesforce and B2B specific marketing technology platforms including marketing automation, demand-side advertising, event tools, website tracking, social media/listening, media monitoring, etc. 
• Experience building and automating compelling data visualizations using software like Power BI, Google Data Studio, etc. 
• Experience working with campaign operations, digital marketing operations, analytics, and sales operations. 
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Preferred Qualifications

• Strong analytical skills with the ability to extract insights from data and make data-driven decisions. 
• Hands-on experience with CRM, marketing automation, marketing funnel, and other B2B marketing technologies and concepts 
• Strong understanding of the typical marketing campaign process and needed integrations. 
• Have a proven track record of delivering business results in a fast-paced, results-driven, global team-oriented environment 
• Solid understanding of digital and performance marketing concepts. 
• Highly self-motivated, have a stellar work ethic, and can work both autonomously and collaboratively with cross-functional partners. 
• Excellent communication skills, able to speak confidently to C-level executives. 
• Familiarity with coding languages like Python, R can be beneficial for advanced data analysis. 
• Proficiency in statistical analysis methods to test hypotheses and draw accurate conclusions. 
• Experience with the use of AI to assist in uncovering trends, predictive modeling, segmentation, etc.  
• Skilled user of MS Office Suite including Excel, PowerPoint. 

Work Environment/Physical Demands

Typical office environment with a hybrid work schedule: 3 days in office and 2 days remote 

Salary Plan

Job Grade